top of page


Bridal gown shopping is undoubtedly one of the most exciting and memorable experiences on the journey to your big day. However, it can also be a time-consuming and overwhelming process if not approached with focus, preparation, understanding, and for some: discipline.

Blog starts under photo.

As a bride-to-be, you absolutely want to make the most of your time spent trying on gowns and avoid any unnecessary stress. September to the rescue.

In this blog post, we'll share tips on how to stay totally focused during bridal gown shopping, with a particular emphasis on the importance of checking the vibe and prices beforehand to save time and ensure a smoother shopping experience.


Before you even book the appointment or step foot into a bridal boutique, it's very crucial to have a clear budget in mind. Research the average price range for wedding gowns to get a rough idea of what you can expect to spend. Remember that the price of a wedding gown can vary widely depending on factors like the designer, the finish and techniques, materials, and embellishments. At September, you will find amazing independent designers using the best materials to craft your gown with couture like techniques. It's important to see yourself as a curator, not a consumer.


In today's digital age, most bridal boutiques have websites that showcase their gown collections along with price ranges. We do, too! Take advantage of this by browsing the online catalogs and noting the price ranges of gowns that catch your eye. This will help you narrow down your choices and avoid the disappointment of falling in love with a dress that's way beyond your budget.


Like September, many bridal boutiques operate by appointment only. This way we can make sure that your alotted time is for you and only you! When making the appointment(s), it's important to double check if the designers are your vibe, and the prices are within your budget. Making appointments here and there in random bridal shops will leave you unfurfilled, full of bridal fatigue, and further from your goal! Double checking allows you to choose boutiques that align with your budget and preferences, saving both your time and the boutique's time.


Avoid trying on dresses that are outside of your financial comfort zone and focus on the options that are more affordable. Want a corseted style gown, fully lined and boned, covered in the softest silk? It's very important to acknowledge that investing a bit more (sometimes a little, sometimes a lot) financially may be necessary to acquire the specific style of bridal gown you desire. Being real and have an open mind are two great assets to have when on a bridal gown journey.


It's so much fun to try it all but we gotta start somewhere. Before you start trying on gowns, make a list of your must-have features. This might include specific styles, fabrics, or details you've always dreamed of wearing on your wedding day. Prioritizing these preferences will help you stay focused and avoid getting distracted by gowns that don't align with your vision. While trying on all different styles of bridal gowns can be enjoyable, it's worth considering how we can make better use of our time together. If you already know the features of a certain dress your friend or mum pulled from the rack don't align with your priorities, say no. Let's keep focussed!


We totally understand that you want to bring your nearest and dearest on this fun journey. While it can be tempting to bring a large group of friends and family to your bridal gown appointments, it's often more productive to limit your entourage. Too many opinions can make the decision-making process overwhelming and less focused. Choose a few trusted individuals whose input you value the most. Remember: all opinions are based on the individuals personal values and experiences. Choose people who get you, your personality, the little things that make you... you!


Although it's essential to have a clear idea of what you want, keeping an open mind can lead to surprising and delightful discoveries. At the end of our fitting appointment at September, we usually pull one 'Wild Card'. Something that looks like the gowns you like, but different enough to surprise you!

Bridal gown shopping should be a fun and memorable experience, not a source of stress and frustration.

By doing your research, setting a budget, and checking prices beforehand, you can stay focused and make the most of your time at our bridal boutique. Remember, communication is key; be honest about your budget with yourself, and the bridal shop, to ensure a smoother and more successful shopping experience. Happy gown hunting!


bottom of page